Holiday Campaign

Grim’s Book Club

For Podium’s Halloween campaign, we surprised the world with an exclusive celebrity book club.

@podiumentertainment Tired of your soul-sucking reality? Escape into Grim’s Book Club: your curated guide to darker, richer stories that let you read your way out! 📖☠️🖤 #booktok #humorous #officeskits #funnyskits #bookish ♬ original sound - Podium Entertainment
@podiumaudio What do you think he heard in there? 😳🌶️ Once You're Mine and Now You're Mine from @Morgan Bridges' Possessing Her series, narrated by @Amy Hutchins/Amelia Hugh and Walker Williams, are available for preorder now! #bookok #spicybookrecs #possessingher #darkromance #hauntingadeline ♬ original sound - Podium
@podiumaudio I'm a reader... Of course I feel personally called out by this video 🤪😳 Tag your favorite "reader" in the comments #booktok #bookrecs #romancerecs #bookish ♬ original sound - Podium

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RESULTS

  • Grew TikTok channel from 0 to 12k+ followers in under a year.

  • Grew Instagram channel from 2k to 20k over 3 years.

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Team

Creative Director • Ryan Willwerscheid

Social Team • Griffin Spurr and Megan Tsern

Trailer Production • Timon Lyander

Company • Podium Entertainment